Guidance That
Empowers.
We started YD3 to champion the student-athletes who chart their own course, make it happen, and make a difference along the way. Those who bet on themselves, not the bandwagon.
Born from lived
experience.
As former college athletes and parents of college athletes we recognize that no matter the sport, the most important team is family. We demystify college recruiting, providing guidance to families navigating the process and seeking answers to the questions that matter most.
While our name speaks to our D3 bias, we applaud the goal to play in college, at any level, in any division. We also believe no one should compromise their education and that every recruit deserves the opportunity to Play, Learn, and Thrive.
Our purpose and brand promise is to provide the clarity and direction, experience and guidance to optimize the recruiting journey so that a student-athlete’s commitment decision is one that sets them up for great success in college and in life.
To help student-athletes turn ambition into achievement, and achievement into impact.
Balance
Athletic success matters, and so does life beyond the game. We prepare student-athletes for both.
Connection
We build trusted relationships that make hard decisions clearer and the journey more meaningful.
Growth
We foster curiously, connection, and continuous development because that's what drives achievement long after the final season.
Insight
We pair science and scholarship with mentorship to help student-athletes focus on what goals matter most to them.
Integrity
We lead with character, honor the process, and do the right thing when no one is watching.
Built to win now and in the future.
Our team knows college recruiting inside and out, because most of us have lived it. We also know playing in college offers incredible growth. That's why we're part of YD3: to improve the recruiting experience, focus on outcomes, and showcase Division III, the best-kept secret in college athletics.
Jennifer is a marketing executive with more than 30 years of experience in brand marketing and strategic communications. She is a former college tennis player and the mom of college athletes. Jennifer leads a talented YD3 team in addressing recruiting issues affecting student-athletes and their familles, and in helping to reverse the distressing trend of a majority of young athletes quitting their sport before high school.
Jeff is a technology and operations leader with startup and Fortune 50 experience in AI and digital transformation at CHANEL, Gap, and PepsiCo. He is a former Entrepreneur in Residence at the University of Chicago and holds an MBA from Georgetown University, with additional AI training from MIT Sloan.
LoriLee is a C-suite executive who bridges operations, finance, marketing, sales, and technology to create strategy and execution aligned across the business. Most recently she ran the global marketing practice for a $3B services firm. While her athletic endeavors are limited to the Pilates studio and concert stage, her commitment to the development of healthy young adults is what draws her to YD3.
Eli graduated from DePaul University in 2016 and has built a career in sports media spanning Audacy, Catena Media, Sporting News, and The Score Chicago. He specializes in narrative-driven storytelling across digital and audio platforms, focusing on student-athletes and programs that define Division III athletics beyond the box score. D3 through marriage, thanks to his wife, a WashU alum who skated her whole life and brings the athletic genes to the family.
Patrick was an All-American on the Johns Hopkins men’s lacrosse team. He represented Team USA at the 2016 World Lacrosse Championships, where he won gold and was named to the All-World Team. He is a professional athlete in the PLL and NLL, as well as a club lacrosse leader, mentor, and coach.
Lily graduated from Kenyon College in 2026 with a degree in sociology. A four-year starter and captain of the women’s lacrosse team, she embodied the Division III experience through executive leadership positions on the Kenyon Student-Athlete Advisory Committee and in her sorority, along with a semester studying abroad in Rome. With coaching experience at the club and high school levels, she is passionate about supporting dedicated student-athletes as they work towards all of their goals.
Powered by a strong
community.
We collaborate with a distinguished board of advisors aligned with YD3’s mission and who believe in championing the student-athlete ideal.
Georgetown Law
Excellence that starts with experts.
YD3 partners with leading experts to develop program units integrating the latest science and scholarship in their field.
Harvard Business School